Ad Age Magazine
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
For 7 over years Tam was the Senior Art Director of Ad Age and produced visual art for both print and online (adage.com). He designed and executed complex editorial packages for both print and digital, enhancing reader engagement and brand visibility. Produced impactful illustrations, photography, infographics and GIFs for editorial features, breaking news, honorifics, and special events. Led the successful rebranding of Ad Age, resulting in a 30% increase in reader engagement. Managed design budgets and negotiated vendor rates, optimizing project costs. in 2023 he designed the first ever Ad Age Web3 Marketing award set in the metaverse. During his tenure, he was awarded the Jesse H. Neal Award for Best Overall Art Direction/Design. This is a very small sampling of his work.
Here’s a small sampling of the digital editorial content online that I am proud of
https://adage.com/article/agency-news/why-ad-industry-activism-isnt-working/2276831
https://adage.com/article/year-review/remembering-year-continuous-motion/2458306
https://adage.com/article/fletcher-marketing/truth-about-generative-ai-marketing/2568316
https://adage.com/article/news/baskin-robbins-stranger-things/2185761
https://adage.com/agencyreport2024?utm_source=AAMKT&utm_medium=YLW1&utm_campaign=AgencyReport_2024
https://adage.com/article/feature-%28from-print%29/working-scary-blurbs-feature/315338
https://adage.com/article/media/tv-commercial-prices-advertising-costs-fall-2023/2520931
https://adage.com/article/news/why-marketings-next-battleground-your-face/2215156
https://adage.com/article/news/brian-lesser-dials-future-answer/314864
https://adage.com/article/creativity/questlove-love-quest-creativity/313089
https://adage.com/article/digital/abcs-gen-z/311999
https://adage.com/article/creativity/2018-creativity-all-stars/315862
https://adage.com/article/digital/fight-line/315093
https://adage.com/article/feature-(from-print)/restaurant-wars/317003
2023 Ad Age Web3 Marketing Awards
In 2023 Tam designed NFT trophies that honored 20 marketers who were leading Web3 marketing to be given away at Ad Age’s Web3 Conference set in the metaverse.
